Principal Product Marketing Manager - Security

Company: Elastic
Location: Mountain View
Posted on: June 1, 2025

Job Description:

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale - unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data - securing and protecting private information more effectively - Elastic's complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.What is The Role:We are a group of creative technologists who live at the intersection of engineering and storytelling. From producing a video tutorial to composing a sophisticated demo, we love crafting narratives that connect the what, how, and why of solutions in an authentic and engaging way! Whether it's a minor release or a new product launch, we drive the go-to-market strategy - from defining the core message to getting the company enabled and aligned. Sound like a fit? If so, please apply!We're looking to add a new node, a new employee, to our cluster, focusing on driving messaging and go-to-market (GTM) for Security. You will be a trusted thought partner to the product management and field teams, working closely on jointly defining the outbound strategy to drive the adoption of Elastic technology in security related use cases. You will need to become comfortable with the technical aspects of your products and the markets they play in, as well as the creative aspects of positioning technology through stories that are compelling, authentic, and engaging.What You Will Be Doing:

• Crafting differentiated messaging and positioning as well as content for Elastic Security including SIEM and Security Analytics
• Enabling the field on our products and solutions, through training and content
• Defining and implementing the GTM strategy for new launches & campaigns
• Measuring and supervising critical metrics to track the launch and efficiency of the campaign
• Maintaining a subset of competitive analysis
• Attending trade shows and other events to help showcase our products
• Some travel is requiredWhat You Bring:
  • Direct experience with security related use cases, and associated target audiences (analyst, architect, detection engineer)
  • Curiosity about the "how" of technology to tell compelling stories about the "why"
  • Relevant work experience in a technical field (e.g. CS, CSE, EE)
  • Proven track record to craft engaging content, including blog posts, presentations, videos, etc.
  • Strong communication skills, with experience making pitches to audiences big and small
  • Comfort working in a very cross-functional role, with a highly distributed teamBonus Points:
    • Practitioner knowledge and/or experience of the in SIEM/Security analytics or XDR, CDR preferred
    • Comfortable marketing to mix of practitioners and business audiences
    • Prior experience in a more technically hands-on role (analyst, sales engineer, consultant, etc) is a bonusAdditional Information - We Take Care of Our People:As a distributed company, diversity drives our identity. Whether you're looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn't matter if you're just out of college or your children are; we need you for what you can do.We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do.
      • Competitive pay based on the work you do here and not your previous salary
      • Health coverage for you and your family in many locations
      • Ability to craft your calendar with flexible locations and schedules for many roles
      • Generous number of vacation days each year
      • Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
      • Up to 40 hours each year to use toward volunteer projects you love
      • Embracing parenthood with a minimum of 16 weeks of parental leaveDifferent people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email . We will reply to your request within 24 business hours of submission.Applicants have rights under Federal Employment Laws and can view the following posters linked below:Elasticsearch develops and distributes technology and information that is subject to U.S. and other country export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Russia, Syria, the Crimea Region of Ukraine, the Donetsk People's Republic ("DNR"), and the Luhansk People's Republic ("LNR"). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.Please see for our Privacy Statement.Compensation for this role is in the form of base salary. This role does not have a variable compensation component.The typical starting salary range for new hires in this role is listed below. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below.These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.The typical starting salary range for this role is:$135,700-$214,700 USDThe typical starting salary range for this role in the select locations listed above is:$163,100-$258,100 USD#LI-JM5

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