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Marketing Manager

Company: First Tek
Location: Merced
Posted on: November 18, 2022

Job Description:

Position: Marketing Manager (Gaming)
Entertainment and Media .
Location: Burbank/Glendale or San Francisco

Passion for the entertainment industry with a focus on interactive and gaming strongly preferred

Required Education : College degree required

The Sr. Manager, Marketing leads brand and product marketing strategy/activity across assigned licensed titles within the *** Games and Interactive Experiences global portfolio by partnering with licensees to deliver world-class campaigns.
You will own a significant portfolio of mobile and console games within the Games and Interactive Experiences business and manage a team to help each licensee successfully create/execute go-to-market plans that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data-driven insights, and creative innovation all grounded in a consumer-centric integrated marketing approach.
You will also play an integral role in overseeing brand initiatives to build the *** Games brand, managing portfolio-wide marketing campaigns, and delivering processes/solutions that enable our team to deliver growth at scale.
You are a rock-star marketer, influential presence, inspirational leader, and outstanding collaborator. You will report to the Director, Marketing.

Basic Qualifications :
Own and manage a line of business within the global *** Games and Interactive Experiences portfolio and ensure the successful launch and live operations of priority titles in partnership with licensees and internal partners
Act as a thought partner and day-to-day lead with licensees in reviewing marketing materials, providing insightful and strategic guidance/feedback, and managing/approving go-to-market plans, creative assets, and marketing activations
Provide category thought leadership with licensees and guide them strategically across all facets of brand management, product marketing, user acquisition, and social/community activities (inclusive of market research, consumer insights, product positioning, messaging, creative, promotions, distribution, etc.) to elevate products and campaigns
Be a strong brand steward for client brands, especially in providing guidance/feedback to licensees to deliver on-brand marketing and creative executions that are both innovative and differentiated, while remaining true to the product
Leverage quantitative and qualitative insights with licensees to identify market opportunities that inform and help shape player personas/target audiences, positioning, go-to-market plans, creative development, and campaign activations
Maintain knowledge of industry trends, competitive market, business opportunities, etc.
Analyze performance of marketing campaigns with licensees regularly to identify areas of optimization and make actionable recommendations
Implement industry best practices with licensees and strive to uphold benchmarks across all marketing campaigns
Create and deliver on innovative and performance driven *** Marketing campaigns that extend reach, increase awareness, and result in meaningful brand deposits
Cultivate strong relationships with licensees to facilitate communication and collaboration
Serve as the internal brand champion for licensees to help garner support for plans across the company
Partner closely with internal cross-functional teams (Production, PR, Franchise, Legal and more) to leverage their expertise throughout all stages of product development and to ensure alignment and consensus for a successful launch and/or continued live operations
Collaborate with regional teams to implement global strategy via impactful local campaigns
Present marketing updates to Executives and broader Games and Franchise Teams
Create marketing pitch decks, presentation materials, internal plans, and post-mortems
Lead and mentor a team to achieve professional and personal developmental goals

QUALIFICATIONS
7+ years of experience in Marketing (preferably product marketing), combined with 4+ years of working in Online/Media Entertainment (preferably within the gaming industry) and 3+ years of managing direct report(s)
Goal-oriented strategic/creative thinker with a proven track record of taking ownership and driving results

Keywords: First Tek, Merced , Marketing Manager, Executive , Merced, California

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